Data

As part of the work I do with digital agencies, the collection and presentation of data has become extremely important. I have worked on campaigns for large, household-name brands collecting data from various sources, including:

  • Facebook Insights
  • Tweetreach
  • Google Analytics
  • Omniture
  • Hootsuite
  • Crimson Hexagon sentiment monitoring

This data is usually collected on a weekly basis (to provide both an ongoing weekly and monthly report) and presented to the account manager for further analysis. Careful monitoring of trends and patterns in the number of visitors to a website, the number of people liking and interacting with social media and the relationship between these numbers and the preceding weeks’ activity is extremely important for very large companies and brands. Digital agencies need the numbers as a snapshot of activity, however there is not always somebody in the office with the time to build these reports.

I have been collecting data in this way for several years, am highly adept in using most online insights and analysis programmes, and can prepare reports according to your specification and on a regular basis, in line with your requirements. All my work is confidential, and all logins and data are completely secure with me. And I am completely reliable, ensuring your reports are with you at the specified time every week and / or month, without fail.

If you are a digital agency or in-house marketing team looking to outsource data gathering and reporting, then please do get in touch to discuss your requirements.